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Case Study: Elevating a Personal Brand

AMWPR is a leading public relations agency with a long history of successful projects. Our portfolio contains a variety of case studies, highlighting the amazing work we've done for our clients. Read more to discover how AMWPR can help you reach your goals.

Anthony Scaramucci, CEO of Skybridge Capital

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Following his stint at the White House and in conjunction with the launch of his latest book, Anthony Scaramucci, CEO of Skybridge Capital, sought to strategically enhance his personal brand. Scaramucci engaged our agency to develop a comprehensive personal branding and book launch campaign. Our challenge was to create a tailored strategy that would position Scaramucci as a thought leader, secure high-profile media placements, plan and execute a successful book launch event, and enhance his visibility while countering any negativity.


Understanding the significance of personal branding and the need to leverage multiple platforms, our agency devised a comprehensive plan that included offering exclusive interviews to key media, event planning with a curated guest list that would generate buzz, and strategic media placements to maximize his visibility and reach.


We secured numerous press opportunities, interviews, and feature placements to showcase his expertise and amplify his voice. Notably, we strategically placed him on high-profile shows such as the Bill Maher Show and The View, providing him with a platform to share his insights and engage with a diverse audience. To coincide with the book launch, we meticulously planned and executed a highly successful book launch party, ensuring the event captured media attention and generated buzz. 


Through our strategic efforts, Scaramucci gained significant media exposure and exclusive placements and opportunities. Anthony Scaramucci was featured on the cover of Resident magazine, an influential publication known for its discerning readership. Facilitating his presence on the Golden Globes red carpet captured the attention of both entertainment and financial media outlets. A feature video profile in the New York Post we arranged quickly went viral, among other interviews that spanned radio, TV and print. 

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